Marketing News

Influencer Jake Shane Ends Stigma of Stale Oral Hygiene with Therabreath

In a new marketing campaign, the comedian offers brand fans some ‘Breathapy’ while offering them a new toothpaste variety to nix their bad breath.

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By: Lianna Albrizio

Associate Editor

There’s no tactful way of telling someone their breath is in need of freshening. While it may be an awkward admission, it’s an act of love as the Good Samaritan is saving the person additional embarrassment, and ill-feelings among people who may not be inclined to say anything. The offender might as well wear an invisible sign on their back reading, “Back Off. Smelly Breath.” To remove the shame in being the bearer of bad breath news and inject some comedy into how hard (but refreshing!) ...

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